Dumb Ways to Die continues to climb!
Updated: Aug 11
Six months since becoming the biggest TikTok trend in the world, the Dumb Ways to Die brand has never been stronger. Earlier this week, its TikTok hit a massive 5M followers alongside some astronomical YTD numbers:
5.6B views of the trend
180K unique renditions of the Dumb Ways to Die CapCut template
350M+ views for owned channel content
50M minigames played for Dumb Ways to Die 4 since launching in May
This has set the scene for two amazing new launches this week:
Dumb Ways to Climb is out now iOS and Android – Watch the trailer now!
This suspenseful new platformer takes the Dumb Ways to Die franchise to dizzying new heights. The objective is simple. You control a Bean who must climb up a seemingly infinite series of bizarre obstacles. Get ready to question all your life choices as one false move can send you straight back to the beginning…
Dumb Ways to Die: The Card Game is now live around the world! – Watch this trailer too!
Get ready to play with fate! We’re excited to announce a hilarious new way to interact with your favorite beans – Dumb Ways to Die: The Card Game! We’ve partnered with Spin Master Games to create a game that puts the fate of the Beans in your hands. Who will be the last Bean standing?
Download Dumb Ways to Climb and Dumb Ways to Die 4 today for FREE on the App Store and Google Play.