A crowning moment for PlaySide Publishing and Zugalu Entertainment


At PlaySide Publishing, we aim to help passionate developers bring out the full potential within their games. We believe that the path to success is one of honesty, fairness, openness, and mutual benefit to both the developer and publisher. As a publishing partner, we aim to be somebody that developers enjoy working alongside, building lasting relationships with a shared value of bringing the highest quality experiences to players globally. As gamers ourselves, we are always on the lookout for exciting, high-quality games, and are keen to connect with developers who have great creative ideas and talent.
Games
Thrive: Heavy Lies the Crown
Thrive: Heavy Lies the Crown is a complex city builder for 1-4 players, where the fate of your kingdom hinges on every decision. Explore magical lands, make tough moral choices and conquer your foes in RTS combat. Will you struggle to survive, or find the strength to Thrive?
Set to launch in Early Access in 2024, Thrive: Heavy Lies the Crown is a medieval fantasy city-builder with real-time combat and weighty decision-making. Wishlist Now on Steam and learn more at Thrive: Heavy Lies the Crown official website.

Dynasty of the Sands
Amidst the shifting sands on the banks of the Nile, a young civilisation calls for a leader to guide it to glory. Take up your mantle as Pharaoh to create a thriving city, discover resources and survive flood, famine and fickle Gods. Will you create a paradise for your people? Will you placate the Gods or become one? Or will the desert itself claim you?
Set to launch in Early Access in 2024, Dynasty of the Sands is an Ancient Egypt-inspired creative/survival city builder hybrid set in a stunning open world. Wishlist Now on Steam and learn more at Dynasty of the Sands official website.
News
WORK WITH US.
From our extensive experience within the gaming industry we have detailed knowledge regarding the full publishing lifecycle of games, including platform-holder relations, product placement, marketing, community building and release management; as well as post-release sales lifecycle management and licensing opportunities. With incredibly passionate Publishing and Leadership Teams at the helm, PlaySide want nothing more than to help great developers make great games!

Project
Funding
Whether you’re near completion or just getting started, PlaySide can provide project funding for games and provide financial support to bring your passion projects to life.

Marketing & Communications
With an incredibly talented, passionate, and experienced marketing team, we will create a bespoke marketing plan tailored to your game to reach the right audience.

Sales & Business Development
25+ years of Sales, Commercial and Business Development experience allows us to maximize the value potential of your games while expertly managing platform relations and lifecycle management.

Production &
Planning
Our Production team will help evaluate your projects from the ground up. We will help you with efficient and effective development roadmaps allowing for smooth, pain-free development. We will be with you every step of the way to help manage your projects.

Localisation
Services
We perform comprehensive market research to understand which key languages to localise your games into. Then, with our approved and vetted partners, we provide extensive localisation services for your game.

Quality Assurance & Usability
No one likes a buggy game! We will ensure your games are comprehensively tested before coming to market! We will also employ our veteran UX experience to provide feedback on seamless and intuitive game usability.

Development Resources
When you need an extra pair of hands to make your game, PlaySide can provide relevant and experienced development resources to get you and your team where you need to be!

Lifecycle
Management
Diligent lifecycle management is a hugely important part of ensuring maximum commercial return and building long-term value in your game. This ranges from initial price benchmarking and regional pricing set-up to optimal promotional cadence and discount levels.

Community Management
We love talking to our community! Our community team will help you build, grow and leverage a community of your game and and use their amazing and unique insight into help bettering your game!
