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Based in Melbourne, we are one of Australia's largest game development companies.  We’ve made some epic titles such as Age of Darkness! and we are looking for a Social Media Manager to join our top tier Marketing & Communications team.


As Social Media Manager, you will drive the delivery of world class social strategy execution across all PlaySide owned channels, from social media, to video content, to video streaming.


Reporting to the Global Senior Communications Manager, you will be responsible for developing social media strategy, delivery and production of content, analysis of performance, using data-driven insights to drive decision making, and ultimately growth and engagement across all PlaySide owned channels, to support broader marketing and communications strategy.


The ideal candidate will have experience developing effective social media strategies and creating and executing campaigns from start to finish - identifying clear goals, developing a concept, building support for the initiative, working with a range of stakeholders to bring it to life, managing campaign delivery across all relevant channels, measuring its success, and developing learnings for future campaigns.

Key Responsibilities

  • Develop and implement cutting-edge approaches to social media content to support all PlaySide brands and products

  • Own the end-to-end management and  campaign delivery for social media, video content, and video streaming channels for PlaySide’s brands and products across platforms including, Twitter, Instagram, Facebook, TikTok, Twitch, YouTube, and LinkedIn

  • Lead the production of social copy and content, and own content planning and scheduling for PlaySide owned channels, to support all marketing and communications plans and objectives

  • Collaborate with internal teams to conceptualise, build and execute campaigns that support various teams’ objectives.

  • Work with internal and external production teams to deliver creative assets developed for PlaySide corporate and brand social media channels.

  • Analyse and report on content performance to inform internal stakeholders and drive continuous improvement and innovation

  • Continuously optimise PlaySide owned channels through ongoing learning and social best practice, driving growth and engagement across brand channels based on data driven insights

  • Provide guidance and performance benchmarking for digital paid media, and competitor brands and products

  • Deliver effective measurement and reporting of social campaign performance across all games and PlaySide business units

  • Support the development of global communications strategic planning, across all business units, projects, and franchises, and in line with brand and business objectives

  • Provide weekly reporting on owned channel and content performance to the Senior Communications Manager and other relevant internal stakeholders 

  • Provide expertise on how to build engaged audiences through delivering culturally and contextually relevant, compelling content for our current player base, and to attract new players

  • Support the broader marketing and communications team in driving best-in-class communications strategy and execution

  • Collaborate with the Senior Communications Manager to determine social strategy for all PlaySide brands, products, and services

  • Support the marketing and communications team across influencer campaigns (organic and paid) that align with communications and marketing strategies, backed by strong rationale and supporting data, and drive owned channel support around these initiatives

  • Support the drafting of external and internal communications documents, including, but not limited to, press releases and press blasts, weekly developer blog posts, brand tone guidelines and social copy across all brands, and that support all relevant business objectives

  • Support the relationship management of global communications, influencer, and production agency partners

  • Support and participate in events to build relationships with relevant media and creators

  • Stay up to date on cultural and social media trends, and gaming, (e)sports, media & entertainment news, and other industry leaders, and share learnings, insights and best practices with the broader Marketing & Communications team, and key internal stakeholders on a regular basis

What You Bring To The Role

  • A proven track record of developing social strategies that have delivered commercial success for video games and entertainment brands, and the various social management tools required to drive success in this space

  • In-depth knowledge of global gaming markets; with a deep understanding of the social landscape and best practices in the industry

  • Strong understanding of the video content/streaming landscape and the nuances between the performance of different types of content on different platforms, with emphasis on Twitch, YouTube, TikTok, Instagram, Facebook and Twitter.

  • A highly organised and detail-oriented problem-solver, who can quickly navigate a fast-paced business environment to find solutions and drive effective and timely decision making

  • Keen interest in the ever-changing influencer and social media landscape and understanding the need to constantly adapt to developments and change strategic approaches

  • Excellent team player with the ability to build, foster and nurture strong relationships across internal functions and external partners.

  • Genuine passion and excitement for discovering potential brand advocates

  • An ability to differentiate between using personal initiative and knowing when to escalate an issue to the Senior Communications Manager

  • Must possess exceptional ability to craft fresh, engaging, and innovative digital experiences intended to grow the cultural relevance and earned media awareness for PlaySide’s product and properties

  • Excellent verbal and written communication skills, and a confident presenter

  • Ability to manage budgets

Bonus Points!

  • Deep understanding and knowledge of relevant influencer and social listening and reporting tools 

  • Passion for gaming, lifestyle, pop-culture, and the entertainment industry.

What we offer here at PlaySide:

  • Playdays - an additional 5 paid days off per year to do something you love.

  • Incredible studios based in gorgeous Port Melbourne, right next to the city and many public transport options.

  • Industry leading Parental Leave benefits

  • Employee Assistance Program to support mental wellbeing

  • Mentoring. We're agile and fast growing, giving plenty of chances for you to grow in your role.

  • Half price state of the art Gym access! (right next door) - you can wear your free PlaySide Swag!

  • Social events! Including Games night, karaoke nights, Movie Nights (We hire out the cinema!), group activities  and food trucks! Just as some examples!

  • Relocation allowance, if you move to one of our head offices

  • The chance to work on some of the most exciting projects, with the most incredible companies in the world  - just take a look at our website

How to Apply

Email your application to

We want you to get to know us as much as we get to know you! Our process will go as follows:
● You apply with your killer CV and a folio of examples of your work!
● Quick phone chat with one of our delightful People & Culture team members
● You may then be invited in for an interview (in-office or via Zoom) to outline all of your past work,
and we will let you know all about PlaySide.
● 2nd stage interview or Zoom call, to meet one of our General Managers or Directors
● You’ll then get the opportunity to meet some of our current PlaySiders - this is a casual chat and
a get to know you session!

Please Note: Only candidates successful for an interview will be contacted. Do keep an eye on our
LinkedIn page and careers page for future roles.

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