Based in Melbourne, we are one of Australia's largest game development companies.  We’ve made some epic titles such as Age of Darkness! Check us out https://www.playsidestudios.com/ and we are looking for a Product Marketing Manager to join our top tier Marketing & Communications team.

​

PlaySide Studios are seeking a kick-ass Product Marketing Manager (Web3) to join our team. 

​

As Product Marketing Manager (Web3), you will be lead and be primarily responsible for delivering world class global marketing and communications planning across PlaySide’s Web3 projects.

​

Reporting to the Head of Marketing & Communications, and working directly with the Web3 General Manager and business division, you will have a proven track record of developing, and managing best-in-class marketing and communications strategy and execution, and working collaboratively and cross functionally within a broader marketing and communications team environment, to drive brand success and deliver on business objectives, with a key focus on social strategy and influencer campaign planning and execution.

• Lead and own Web3 marketing and communications strategy and execution, with a key focus on social strategy, to deliver high-value marketing initiatives that connect and resonate with global audiences in the Web3 space, and that drive the success of PlaySide’s Web3 projects

• Identify areas of Web3 market opportunity across for relevant PlaySide projects

• Provide effective market insight and knowledge to ensure due consideration within both Web3 product development and global marketing planning

• Deliver strategic oversight and delivery of successful content on owned social channels, and provide detailed reporting on performance on a regular basis to relevant stakeholders

• Drive creative development and distribution of marketing and communications assets for the Web3 division, including social, video content, and other marketing collateral

• Identify and manage international vendors to create culturally and contextually relevant content and campaigns, catered specifically to Web3 audiences

• Co-ordinate and evangelise key marketing and communications beats and plans with wider internal and external stakeholders, working with relevant cross-functional teams

• Foster a close working partnership with the communications, community, and other PlaySide business divisions to drive world class, cross-functional collaboration, and successful multi-channel product marketing communications

• Management of marketing budgets to deliver high-value, KPI driven marketing campaigns

• Identify key talent and influencers within relevant Web3 and gaming spaces, foster strong relationships with partners in these spaces, and deliver successful campaigns within these environments

• Explore opportunities for relevant sponsorship integration and work directly with the broader marketing & communications team to drive successful campaigns in this space

• Execute performance marketing initiatives to drive product adoption and usage rates by creating a measurement framework to enable ROI positive outcomes

• Own accountability for achieving business and marketing objectives, and showcase effective prioritising of workflows and projects

• Manage internal and external relationships with development, art, design, communications, and influencer teams and agencies, write creative briefs, and oversee asset production with internal and agency partners

• Research and monitor competitive landscape, with a focus on Web3 and gaming, and share learnings, insights and best practices with the broader Marketing & Communications and Web3 teams, and key internal stakeholders on a regular basis

• 5+ years of digital marketing or social media management experience

• Experience in games marketing, or digital content strategy

• A deep understanding of Twitter and Discord, and growth strategies for these channels

• Analytic and data driven

• Strong PowerPoint and Google Slides experience

• Ability to manage multiple projects at once

• Strong team player, with strong verbal and communication skills

• Self-starter and motivated to work within a fast-paced environment

• Building programs that map to business goals, demonstrate audience insights and showcase creative excellence

• Experience managing agencies and contractors, ensuring quality of output and clarity of roles and responsibilities

• Experience building relationships and managing talent and influences, and coordinating effective influencer strategy and campaigns

• Proven ability not only to deliver strategic direction for, but to lead the hands on execution and implementation of successful social and influencer campaigns, to deliver on business objectives

• Passion for data and consumer insight driven decision making.

• Passion for Web3, gaming, lifestyle, pop-culture, and the entertainment industry.

• Deep understanding and knowledge of relevant marketing, communications and social reporting tools

• Existing established connections and understanding of the Web3 influencer space

• Experience in driving strategy, and managing teams and agency partners, with a global marketing and communications remit

• Incredible studios based in gorgeous Port Melbourne, right next to the city and many public transport options. 

• Employee Assistance Program! 

• Mentor Program. We're agile and fast growing, giving plenty of chances for you to grow in your role. 

• Half price Gym access! (right next door) - you can wear your free PlaySide Swag!

• Social events! Including Movie Nights (We hire out the cinema!) and food trucks! Just as some examples! 

• Out of this world referral Bonus that includes a chance at a $10,000 holiday!

• The chance to work on some of the most exciting projects, with the most incredible companies in the world - just take a look at our website!

Email your application to jobs@playsidestudios.com.

​

We want you to get to know us as much as we get to know you! Our process will go as follows:
● You apply with your killer CV and a folio of examples of your work!
● Quick phone chat with one of our delightful People & Culture team members
● You may then be invited in for an interview (in-office or via Zoom) to outline all of your past work,
and we will let you know all about PlaySide.
● 2nd stage interview or Zoom call, to meet one of our General Managers or Directors
● You’ll then get the opportunity to meet some of our current PlaySiders - this is a casual chat and
a get to know you session!

Please Note: Only candidates successful for an interview will be contacted. Do keep an eye on our
LinkedIn page and careers page for future roles.