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Based in Melbourne, we are one of Australia's largest game development companies.  We’ve made some epic titles such as Age of Darkness! Check us out and we are looking for a Product Marketing Manager to join our top tier Marketing & Communications team.

PlaySide Studios are seeking a kick-ass Product Marketing Manager (Web3) to join our team. 

As Product Marketing Manager (Web3), you will be lead and be primarily responsible for delivering world class global marketing and communications planning across PlaySide’s Web3 projects.

Reporting to the Head of Marketing & Communications, and working directly with the Web3 General Manager and business division, you will have a proven track record of developing, and managing best-in-class marketing and communications strategy and execution, and working collaboratively and cross functionally within a broader marketing and communications team environment, to drive brand success and deliver on business objectives, with a key focus on social strategy and influencer campaign planning and execution.

Key Responsibilities

  • Lead and own Web3 marketing and communications strategy and execution, with a key focus on social strategy, to deliver high-value marketing initiatives that connect and resonate with global audiences in the Web3 space, and that drive the success of PlaySide’s Web3 projects

  • Identify areas of Web3 market opportunity across for relevant PlaySide projects

  • Provide effective market insight and knowledge to ensure due consideration within both Web3 product development and global marketing planning

  • Deliver strategic oversight and delivery of successful content on owned social channels, and provide detailed reporting on performance on a regular basis to relevant stakeholders

  • Drive creative development and distribution of marketing and communications assets for the Web3 division, including social, video content, and other marketing collateral

  • Identify and manage international vendors to create culturally and contextually relevant content and campaigns, catered specifically to Web3 audiences

  • Co-ordinate and evangelise key marketing and communications beats and plans with wider internal and external stakeholders, working with relevant cross-functional teams

  • Foster a close working partnership with the communications, community, and other PlaySide business divisions to drive world class, cross-functional collaboration, and successful multi-channel product marketing communications

  • Management of marketing budgets to deliver high-value, KPI driven marketing campaigns

  • Identify key talent and influencers within relevant Web3 and gaming spaces, foster strong relationships with partners in these spaces, and deliver successful campaigns within these environments

  • Explore opportunities for relevant sponsorship integration and work directly with the broader marketing & communications team to drive successful campaigns in this space

  • Execute performance marketing initiatives to drive product adoption and usage rates by creating a measurement framework to enable ROI positive outcomes

  • Own accountability for achieving business and marketing objectives, and showcase effective prioritising of workflows and projects

  • Manage internal and external relationships with development, art, design, communications, and influencer teams and agencies, write creative briefs, and oversee asset production with internal and agency partners

  • Research and monitor competitive landscape, with a focus on Web3 and gaming, and share learnings, insights and best practices with the broader Marketing & Communications and Web3 teams, and key internal stakeholders on a regular basis

What You Bring To The Role

  • 5+ years of digital marketing or social media management experience

  • Experience in games marketing, or digital content strategy

  • A deep understanding of Twitter and Discord, and growth strategies for these channels

  • Analytic and data driven

  • Strong PowerPoint and Google Slides experience

  • Ability to manage multiple projects at once

  • Strong team player, with strong verbal and communication skills

  • Self-starter and motivated to work within a fast-paced environment

  • Building programs that map to business goals, demonstrate audience insights and showcase creative excellence

  • Experience managing agencies and contractors, ensuring quality of output and clarity of roles and responsibilities

  • Experience building relationships and managing talent and influences, and coordinating effective influencer strategy and campaigns

  • Proven ability not only to deliver strategic direction for, but to lead the hands on execution and implementation of successful social and influencer campaigns, to deliver on business objectives

Bonus Points!

  • Passion for data and consumer insight driven decision making.

  • Passion for Web3, gaming, lifestyle, pop-culture, and the entertainment industry.

  • Deep understanding and knowledge of relevant marketing, communications and social reporting tools

  • Existing established connections and understanding of the Web3 influencer space

  • Experience in driving strategy, and managing teams and agency partners, with a global marketing and communications remit

What we offer here at PlaySide:

  • Incredible studios based in gorgeous Port Melbourne, right next to the city and many public transport options. 

  • Employee Assistance Program! 

  • Mentor Program. We're agile and fast growing, giving plenty of chances for you to grow in your role. 

  • Half price Gym access! (right next door) - you can wear your free PlaySide Swag!

  • Social events! Including Movie Nights (We hire out the cinema!) and food trucks! Just as some examples! 

  • Out of this world referral Bonus that includes a chance at a $10,000 holiday!

  • The chance to work on some of the most exciting projects, with the most incredible companies in the world - just take a look at our website!

How to Apply

Email your application to

We want you to get to know us as much as we get to know you! Our process will go as follows:
● You apply with your killer CV and a folio of examples of your work!
● Quick phone chat with one of our delightful People & Culture team members
● You may then be invited in for an interview (in-office or via Zoom) to outline all of your past work,
and we will let you know all about PlaySide.
● 2nd stage interview or Zoom call, to meet one of our General Managers or Directors
● You’ll then get the opportunity to meet some of our current PlaySiders - this is a casual chat and
a get to know you session!

Please Note: Only candidates successful for an interview will be contacted. Do keep an eye on our
LinkedIn page and careers page for future roles.

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